Profit Margin Calculator
NewUnderstand your pricing strategy with instant profit margin and markup calculations. Enter revenue and cost to see gross profit, margin %, and markup % — essential for pricing decisions.
Profit Margin Calculator
Enter your figures below
Know your numbers before you set a price. Enter revenue and cost of goods sold to see gross profit, margin percentage, and markup percentage — three essential metrics for any pricing decision.
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Enter your total revenue from sales.
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Enter the cost of goods sold (COGS) — the direct costs of producing your product or service.
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Hit Calculate to see gross profit, margin %, and markup % at a glance.
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Adjust the numbers to model different pricing or cost scenarios.
- Ecommerce sellers pricing products to hit target margins.
- Manufacturers evaluating the profitability of each product line.
- Service businesses checking whether current rates cover costs and deliver adequate profit.
What's the difference between margin and markup?+
Margin is profit as a percentage of revenue (how much of every dollar you keep). Markup is profit as a percentage of cost (how much you add to what you paid). A 50% margin equals a 100% markup.
What's a healthy profit margin?+
It varies wildly by industry — grocery stores run 1–3%, software companies 70–80%. Compare against industry benchmarks for context.