Ad Spend Calculator
Plan advertising budgets with performance projections across platforms.
Ad Spend Calculator
Enter your figures below
Plan a paid campaign budget and see what it should return: clicks, conversions, cost per acquisition, and ROAS — before you spend a dollar.
- 01
Enter your monthly budget and average cost-per-click.
- 02
Add your expected conversion rate and value per conversion.
- 03
Calculate to see projected clicks, conversions, CPA, and ROAS.
- 04
Flex the inputs to find the budget where the campaign turns profitable.
- Marketers and agencies modeling a campaign before launch.
- Setting a target CPA and working backward to a budget.
- Comparing channel economics (e.g. Search vs Social CPC) at a glance.
What's a good ROAS?+
It depends on margins — many ecommerce brands aim for 3–4x, while high-margin services can be profitable lower. The tool shows your projected ROAS so you can judge against your own breakeven.
Where do I get CPC and conversion-rate numbers?+
Use your ad platform's historical data, or industry benchmarks for a first pass, then refine with real campaign results.